We run Analytics for companies that only operate in the US, so when I see 51 hits from Russia it is worthless to my customers. The answer is to filter their results so we can really understand their web traffic.

Here is how I set it up.

  1. Go into the Analytics account and click on the “Admin” tab at the top, and select “Filters” under the “View” section.
    analytics_1
  2. Click “Add Filter”.
    analytics_2
  3. Hit the “Custom” button, check “Exclude”, and the “Select Field”.
    analytics_3
  4. Scroll down and select “Country”.
    analytics_4
  5. Then type in “United States”, click “Save”.
    analytics_5

You’re done!

I hope this helps someone else out there…