We run Analytics for companies that only operate in the US, so when I see 51 hits from Russia it is worthless to my customers. The answer is to filter their results so we can really understand their web traffic.

Here is how I set it up.

  1. Go into the Analytics account and click on the “Admin” tab at the top, and select “Filters” under the “View” section.
  2. Click “Add Filter”.
  3. Hit the “Custom” button, check “Exclude”, and the “Select Field”.
  4. Scroll down and select “Country”.
  5. Then type in “United States”, click “Save”.

You’re done!

I hope this helps someone else out there…